Seth Casteel's Novelty Idea
Seth Casteel was a struggling, debt-ridden photographer when he decided to purchase a waterproof camera case that allowed him to easily photograph underwater. After photographing dogs jumping into pools from the underwater perspective, he must have realized he had something unique. Nobody can deny being entertained at the different and fascinating expressions he discovered that dogs make once they jump into a pool of water.
After posting some of those dog pictures on Facebook in 2012, the reaction was tremendous. Eventually, the photo album reached up to 30,000 likes on Facebook, and people flooded Casteel's website in a desire to order prints. Orders of his prints have since gone on to be a very lucrative business. And, of course, a book was eventually published that managed to assuage those who wanted to see the photographs in tangible form.
To date, he's published more dog photography books that have gone on to bestseller status. Those not in the know, however, might puzzle over why these underwater dog photos have struck such a chord with the public.
Pet Photography is a Huge Market
A professional photographer looking to make a good living might want to consider going into pet photography, because there's a big market for it. Regardless, capturing something unique about our pets is where the real prize is. Casteel managed to capture more primal expressions in dogs when they fetch a ball or other object in water. His photos captured a side of dogs we don't normally see in the above-ground world and only in fleeting moments. The fact that he's also an animal activist brought some additional inspiration.
This might open the doors for other pet photographers to try and capture other unique pet moments in oddball settings. With cat photography also being popular online, will we see someone capture a feline moment we don't usually notice? The same might be said of isolated wildlife as a more challenging photographic opportunity (perhaps with unmanned timed cameras).
Even if you do this on an amateur basis, you'll want to have excellent prints made of your work. Click-Scan-Share is a leader in bringing superior results to your photographic projects. Come visit us in our stores located in San Diego, San Francisco and Chicago. Or contact us so we can help you with any photographic or digital transfer project you need done. We might be the ones who can help you reach a milestone of popularity in your own pet photography career.